G-Shock

G-Shock

It all started when surfers, skateboarders and other fearless members of the extreme sports crowd become the first to set their hearts on G-Shock, the watch that single-handedly created the "tough watch" genre.

Over the years G-Shock has gone on to occupy every corner of street culture – from street fashion to street music and dance – with its distinctive, rugged designs and alluring colours. While remaining a watch, G-Shock has bonded various aspects of culture, giving the world a brand new watch concept in the process.