The jewellery industry is evolving, and it's essential for businesses to adapt to the ever-changing landscape. The recent International Jewellery Fair, which concluded on Monday, showcased how 330 Nationwide members gathered to explore new digital initiatives. General manager Glen Pocklington spoke to Jewellers about the success of these digital initiatives and how they are helping jewellery stores better engage with a new subset of customers.
Embracing the Digital Arena
In a world driven by technology and the internet, it's no secret that businesses, including jewellery retailers, need to have a strong online presence. Recognizing this, Nationwide Jewellers organised sessions at the International Jewellery Fair aimed at helping their members thrive in the digital arena. These initiatives were met with enthusiasm and appreciation.
New Insights for Members
Nationwide Jewellers’ goal was to provide their members with valuable insights that they could take back to their stores. These insights covered essential topics such as Search Engine Optimization (SEO) and advertising through Google, among other digital strategies. While these topics might seem daunting to some, they are crucial for increasing online visibility and attracting more customers to the stores.
By attending the SEO sessions at the Sydney Fair, Nationwide members gained knowledge about how to improve their websites to attract more organic traffic.
Advertising through Google, including platforms like Google Ads, is a powerful way to reach potential customers online. These sessions provided Nationwide members with insights into creating effective Google advertising campaigns to drive traffic to their online and physical stores. Understanding the nuances of digital advertising can make a significant difference in attracting a broader audience.
Closing the Knowledge Gap
Many retailers struggle to comprehend the intricacies of digital marketing and online visibility. By providing these sessions, Nationwide Jewellers aimed to close this knowledge gap and empower its members to make the most of the digital world.
Getting More People into Jewellery Stores
Ultimately, the primary goal of these digital initiatives was to help jewellery retailers get more people into their stores. With the right online strategies, businesses can attract a new subset of customers who may not have discovered them otherwise. By embracing SEO and Google advertising, Nationwide members have the tools they need to succeed in this endeavour.
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